Over the past half-decade, there has been a rise in demand for personalized beauty content, i.e., with respect to skin tone, colour matching, modest style, and occasion-based looks.
Beauty content creators in Saudi Arabia have fed into these needs by creating tutorials, product reviews, and transformation videos that feel local and relatable. They show how international products work on Saudi skin tones, how makeup pairs with hijab/modest fashion, and how to build looks that fit Ramadan gatherings and festive seasons, which increases trust, relevance, and conversions.
And more often than not, audiences trust creators’ demonstrations and reviews, especially when creators show products on local skin types and in Arabic.
In fact, it’s this authenticity that keeps audiences engaged, as even regional studies call out authenticity and interactivity as influencer strengths. (Frontiers)
Gulf and Saudi beauty influencers, in particular, stand out for the way they blend cultural authenticity with beauty advice. Hence, cosmetic clinics, dermatology services, and beauty and makeup brands collaborate with them to connect with an audience that’s already showing intent.
Hence, beauty brands in Saudi Arabia are partnering with the top beauty influencers in Saudi Arabia to reach targeted, high-value buyers since creators give brands a direct line to this audience, helping them reach potential customers who are ready to act.
That said, our best influencer marketing agency in Saudi Arabia has put together a list of the best beauty influencers in KSA after thorough research and review for your brand to partner with the ones that suit them the best.
List of the Best Beauty & Makeup Influencers in Saudi Arabia, KSA
1. Yara Alnamlah
Instagram Yara Alnamlah
KPIs:
- Followers: 1.5 M
- Engagement Rate: 0.45%
About The Creator:
Based in Riyadh, Yara Alnamlah is one of the top makeup influencers in Saudi Arabia. On her Instagram, she shares content of her makeup looks, from everyday soft glam to bold experimental eye makeup. She shows product use like eyeshadow palettes, winged liners, and highlighters. She emphasises skin glow, luminous finishes, and enhancing natural beauty. Yara also shares beauty product recommendations.
2. Kali O'Neill
Instagram Kali O'Neill
KPIs:
- Followers: 1.1 M
- Engagement Rate: 0.47%
About The Creator:
Based in Jeddah, Kali O’Neill has become one of the leading beauty Instagram influencers in Saudi Arabia. Kali O’Neill is also the first black Saudi influencer. On Instagram, she showcases her hair-care routines, especially aimed at textured and natural hair, hair extension content, and product use for that niche. She has also worked with international beauty brands like MAC Cosmetics.
3. Iqra Mirza
Instagram Iqra Mirza
KPIs:
- Followers: 429k
- Engagement Rate: 0.52%
About The Creator:
Iqra Mirza is among one of the popular makeup Influencers in KSA. She posts content of cosmetic makeup looks like eyes, lips, and full face, where she showcases her application and even finished look. Her looks are mostly stylish, modern, and aligned with trends.
4. Nouran Abdulomonem
Instagram Nouran Abdulomonem
KPIs:
- Followers: 356k
- Engagement Rate: 0.83%
About The Creator:
Being one of the best beauty content creators in Saudi Arabia, Nouran shares her makeup looks and tutorials. Her content covers beauty, makeup, and skincare. She also shares beauty product reviews, tips, and hacks for pro as well as beginner-level makeup. She is also the ambassador for Sephora in the Middle East.
5. Nour Haddad
Instagram Nour Haddad
KPIs:
- Followers: 348k
- Engagement Rate: 2.13%
About The Creator:
Nour Haddad is another one of the leading Saudi Arabian beauty influencers, known for makeup looks, styled shoots, and beauty content. Nour shares product close-ups and tutorials of many beauty products on her page. She has worked with local as well as international brands like Fem Arabia, Essence Cosmetics Arabia, L'Oréal Paris, The Body Shop, and more.
6. Manar Gamil
Instagram Manar Gamil
KPIs:
- Followers: 309k
- Engagement Rate: 3.67%
About The Creator:
Being one of the top makeup artists in Saudi Arabia, Manar Gamil shares bridal and event makeup looks with an emphasis on high-end styling for special occasions. Her work is also described as “cinematic makeup artistry.” She shares product mentions and reviews, for example, a post about a new loose powder from a major brand. Her style leans towards luxury and high-glam makeup that is perfect for weddings, red-carpet events, and premium fashion shoots.
7. Noura Maghzawi
Instagram Noura Maghzawi
KPIs:
- Followers: 295k
- Engagement Rate: 0.09%
About The Creator:
Noura Maghzawi shares makeup tutorials, tips, and hacks to use certain beauty products to their fullest potential, like concealer, eyeliner, lash extensions, eyebrow work, etc. She also shares product demonstrations and reviews, and shows how to apply certain items and swatches, reviews of specific beauty tools, making her one of the top makeup artist influencers in Saudi Arabia.
8. Maha Alburei
Instagram Maha Alburei
KPIs:
- Followers: 295k
- Engagement Rate: 0.16%
About The Creator:
Maha Alburei shared her passion for more than 10 years, from drawing to developing her skills and creating beautiful artistic looks. She is best known for makeup transformations, before/after content, bridal glam, dramatic editorial looks, and bold eye makeup. She has worked with brands like Benefit Cosmetics, Estée Lauder, Noon, and more.
9. Shrooq Ayman
Instagram Shrooq Ayman
KPIs:
- Followers: 277k
- Engagement Rate: 0.07%
About The Creator:
Shrooq Ayman shares makeup tutorials, especially for special occasions like Ramadan, Nude Makeup, which shows she does instructive content. Her tutorial-style content is super helpful if you want step-by-step and occasion-based looks. She has worked with brands like Bioderma, Esthederm, and more.
10. Judy Jamal
Instagram Judy Jamal
KPIs:
- Followers: 212k
- Engagement Rate: 1.03%
About The Creator:
Judy Jamal is a beauty expert who shares makeup tutorials and product demonstrations, and shows how to apply makeup like looks for lashes & brows with a proper step-by-step tutorial. Judy also shares before and after transformations and transition reels with her audience, making her one of the makeup Instagram influencers in Saudi Arabia.
Before You Go
These top beauty and makeup influencers in Saudi Arabia are guiding buying decisions and building immense trust by sharing authentic, personalized, and localized content. Their connection with audiences runs deep as they share product demos, honest reviews, recommendations, and whatnot, turning beauty into a shared experience developed with trust. And beauty brands have the opportune time to leverage such trust to build a personal connection with their target audience.